Pale Lager • Family Member since 1952
Bintang
Beer Description
Originally brewed and sold simply as "Bir Heineken," the brand was strategically renamed Bintang (Indonesian for "Star") in the 1950s to protect the business from anti-colonial sentiment while retaining Heineken's iconic red star logo. After a decade of government control, Heineken reclaimed the brewery and introduced "Bintang Baru" (New Bintang), a formula specifically adjusted to be lighter and more "tropical-friendly" than the European original.