Alcohol-Free Beer • Portfolio Legacy: 2020 – 2022
Dr Diesel 0.0
Beer Description
Dr Diesel 0.0 is the non-alcoholic variant of the Dr Diesel brand, launched in Russia in 2022 as part of a rebranding exercise for the Dr Diesel portfolio conducted by DS1 branding for Heineken Russia. The 0.0 variant was one of three new SKUs launched alongside a classic premium lager and a lime-flavoured lager. The rebranding was partly intended to fill the gap left by Miller beer exiting the Russian market in February 2022. Heineken sold its Russian operations in 2022 following Russia's invasion of Ukraine, meaning Dr Diesel 0.0 had an extremely short lifespan under Heineken ownership.
At a glance
Brewing & appearance
Taste Profile
Brewed by Tradition: The Sites 1 Past Sites
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