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Pale Lager • Family Member since 2003

Gösser Märzen

Beer Description

Gösser Märzen is the classic pale lager expression most closely associated with the Gösser beer family. Exact product-level dating should be handled carefully, but Gösser became Heineken-connected through Brau Union in 2003. As an Austrian Märzen-style lager, it emphasizes golden colour, filtered clarity, bottom fermentation, smooth malt body, clean grain character, and restrained bitterness. Within the archive, Gösser Märzen represents one of Austria’s important mainstream lager identities within the Heineken-connected Central European portfolio.

Gösser Märzen

At a glance

Style
Lager
Style category
European Pale Lager
First brewed
1860
In Heineken portfolio since
2003
Still in portfolio
Yes

Brewing & appearance

Color
Golden
Filtered
yes
Fermentation
Bottom Fermented
ABV range
4.1–5.0%
Ingredients
  • Water
  • Malted Barley
  • Hops
  • Yeast
Category
Flagship Brand

Taste Profile

Flavor profile
  • Fresh
  • Crisp
  • Malty
  • Grainy
Body
Medium-Light
Finish
  • Clean
  • Crisp
  • Short

Brewed by Tradition: The Sites 3 Currently Brewing

🚢 Global Presence: The Import Markets 5 Current

2003–present
Armenia
2003–present
Azerbaijan
2003–present
Estonia
2003–present
Latvia
2003–present
Lithuania