Morocco's premier brewing pillar and the historic custodian of the Heineken license for over 40 years.
MA Casablanca — Société des Boissons du Maroc is a brewery in Saint Denis, MA — Morocco.
Founded in 1919 and currently part of the French Castel Group, Société des Boissons du Maroc (SBM) is the dominant force in the Moroccan beverage market. While it produces local icons, its significance to the "Heineken Family" lies in its long-standing licensing and production agreement that allowed Heineken to be brewed in Casablanca from 1980 until the partnership's conclusion in December 2023.
Saint Denis • MA — Morocco • 1980–2023