Moving from "lads' humor" to a more sophisticated, worldly, and adventurous persona. It aimed to position Heineken drinkers as "Men of the World" who are confident in any situation.
The Entrance (2011) – The legendary party-entry commercial.
The Date (2011) – Featuring the catchy "Jaan Pehechaan Ho" track.
Worlds Apart (2017) – The social experiment bringing opposites together.