Throughout the late 1970s and the entire 1980s, Heineken owned the TV screens with a brilliant storytelling formula. Each commercial opened in a cozy, dimly lit neighborhood bar. A regular customer would walk in or lean against the counter, clearly deep in thought.The barman would effortlessly slide a crisp, perfectly cold glass of Heineken over. As the customer took their first refreshing sip, the barman would deliver a heavy, overly complex philosophical question regarding life, history, science, or human nature. The customer would break from their thoughts, brush the deep question aside with a short, witty one-liner, and smile. The scene cut instantly to a macro shot of the golden pilsner while the legendary musical chords sang: "Heerlijk, Helder, Heineken."

Commercial / Media Archive