Heineken Helder Sinds 1873 : Pilsener bier

In 1931, Heineken introduced a radically new bottle label for the Dutch domestic market, breaking with decades of oval label tradition. The new rectangular design emphasized clarity and impact, with simplified typography and a bold composition intended to stand out at a glance.

A defining feature of this redesign was the prominent use of the red star, which for the first time became the central visual element of the label. While star motifs had appeared earlier in Heineken branding, their role had previously been secondary. In 1931, the star moved to the foreground, signaling a decisive shift toward a more modern and assertive visual identity.

Logo History