Export Returns (1946-1947)

The war had wiped out German and Japanese export competition.

Opportunity followed destruction.

By 1946:

• Beer excise revenue reached 14.5 million guilders (first half year).
• Exports increased significantly.
• Africa became a key market.
• The United States remained important.

Yet challenges persisted:

• Import duties favoured British products in parts of Africa.
• Dutch packaging costs were higher than competitors.
• Currency restrictions limited trade.

Still, Heineken pushed outward.

Export was not luxury.

It was necessity.