NL Amsterdam — Heineken Steam Brewery

Where a 22-Year-Old Changed the World

Amsterdam — Heineken Steam Brewery is a brewery in Amsterdam, NL — Netherlands. Pioneer of mechanical refrigeration in Dutch brewing, building on Heineken's 1877 collaboration with engineer Carl von Linde Converted fully to lager production in 1887, with artificial refrigeration installed in 1888, replacing reliance on natural ice Rooftop coolship used a deliberately slanted ceiling so condensation from the hot wort would drain safely away rather than dripping back into the brew.

NL Amsterdam — Heineken Steam Brewery

Photo by Mtcv / Wikimedia Commons, CC BY-SA 3.0

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The Amsterdam Steam Brewery on Stadhouderskade is the most historically significant brewery in the entire Heineken story — the house that Gerard Adriaan built.

He was 22 years old when he bought De Hooiberg in 1864. He was 26 when he opened this brewery in 1867 — and he was building something that would outlast him by more than a century. Designed by architect Isaac Gosschalk, the steam brewery at Stadhouderskade 78 opened on 17 May 1867: a red-brick temple of industrial ambition, rising in a city that was still drinking top-fermented brown ale.

In 1869, Bavarian brewer Wilhelm Feltmann was hired, and the brewery switched to bottom-fermented Bavarian lager. In 1873 the company was formally restructured as Heinekens Bierbrouwerij Maatschappij (HBM). That same year, a second brewery opened in Rotterdam — the empire was expanding.

The awards followed fast: the Médaille d’Or from Paris in 1875, the Diplôme d’Honneur in 1883, the Grand Prix at the Paris Exposition in 1889 — honours so significant they still appear on every Heineken bottle label today.

Gerard died suddenly in 1893, at just 51 years old. By then, the brewery was producing 200,000 hectolitres a year. His son Henry Pierre took over in 1914, bringing scientific rigour, modern quality systems, and a methodical approach to scaling. Then came Freddy. Alfred Henry Heineken joined the company in 1942, and under his watch — from these very walls — the green bottle became a global icon.

The brewery closed in 1988, after 121 continuous years of brewing, when the copper tanks simply could not keep up with the world’s thirst for Heineken. On 22 April that year, staff and board members gathered in the Coolship to mark the occasion — raising a glass to “Brouwsel 1466,” the very last beer brewed from those copper kettles. Production moved to Zoeterwoude. Three years later, in 1991, the building was reborn as the Heineken Experience — today one of Amsterdam’s most visited attractions, and a Rijksmonument. You can walk the same floors where Gerard Adriaan’s brewers once worked.

Visit heinekenexperience.com →

Amsterdam • NL — Netherlands • 1867–1988

At a glance

City
Amsterdam
Address
Stadhouderskade 78. 1072 AE Amsterdam
Active from
1867
Active to
1988
Brewery type
Industrial Brewery

Ownership & Control

Strategic role
  • Major Production Site
  • Export Hub
Current status
Closed
Sustainability
  • Pioneer of mechanical refrigeration in Dutch brewing, building on Heineken's 1877 collaboration with engineer Carl von Linde
  • Converted fully to lager production in 1887, with artificial refrigeration installed in 1888, replacing reliance on natural ice
  • Rooftop coolship used a deliberately slanted ceiling so condensation from the hot wort would drain safely away rather than dripping back into the brew
Capacity
200,000 hl/year at peak
Historical Ownership
  • 1867–1988 — Owned / Controlled
Name history
  • 1867 — Opened as the Stadhouderskade Steam Brewery, designed by architect Isaac Gosschalk
  • 1873 — Renamed Heineken's Bierbrouwerij Maatschappij (HBM). Known informally as the New De Hooiberg or the Steam Brewery
  • 1972 — Parent company HBM renamed Heineken N.V.; the brewery itself continued operating without a distinct new name
  • 1988 — Closed as a working brewery after 121 years; final brew was "Brouwsel 1466"
  • 1991 — Reopened as the Heineken Reception and Information Centre
  • 2001 — Renamed the Heineken Experience

Signature & Production

Known For
  • The brewery that launched the Heineken empire
  • Winner of the Médaille d'Or at the Paris International Maritime Exhibition in 1875 and the Diplôme d'Honneur in 1883
  • Brewed continuously for 121 years (1867–1988).
  • Now home to the Heineken Experience — one of Amsterdam's most visited attractions, welcoming over 1 million visitors a year.
NL Amsterdam — Heineken Steam Brewery
Brewery in 1885. "Vers van 't vat 1951"

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1873–1953
1873–1988
1920–1988
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