Netherlands

In 1864, Gerard Adriaan Heineken purchased the 'De Hooiberg' brewery in Amsterdam, lighting the spark for what would become the world’s most international beer. This is the Source of the Star—the birthplace of the A-Yeast and the foundation of a brewing standard that has never wavered for over 160 years.Today, the Netherlands remains the global headquarters and the center of innovation. From the high-tech output of Zoeterwoude to the craft heritage of our local Dutch brands, this page documents the complete footprint of the family in its home market.

My own 25+ year journey with the Red Star began at the Heineken Export Group at Schiphol—the literal gateway through which our Dutch heritage traveled to reach every corner of the globe. Seeing this map fill up today feels like coming full circle. — Dennis, 26 Years with the Star"